Reports and studies

This page contains contains documents on broader issues which are relevant to the sector Cornerhouse works in

 

An overview of what we have been doing in 2007/08

 

Personalisation, the act of allowing audiences to tailor the service experience and/or enabling them to co-produce the service, has become the new buzz word as organisations look to provide greater choice and interactively engage users. As we move towards an increasingly ‘personalised’ age of cultural consumption do traditional hierarchical structures offer the opportunity to develop these new audience relationships or is a new leadership model needed?

Funded by the Cultural Leadership programme the MAV Network has investigated the personalisation of audience experiences and its impact on cultural leadership. Through an analysis of their own organisational structures and an exploration of organisations in the UK, US and Europe the network has produced a report detailing their findings on the requirements needed to support personalisation.

The Mixed Arts Venues Network is a group of multi-disciplined arts venues consisting of Broadway (Nottingham), Cornerhouse (Manchester), FACT (Liverpool), Showroom (Sheffield), Tyneside (Newcastle) and Watershed (Bristol).